Peculiar though it may sound (at least to anyone over 40), TaTaTu is listed on the Euronext Growth Paris exchange and currently has a market capitalization, says Iervolino, of “precisely $5.8 billon” (actually $5.84 billion according to Euronext Growth Paris).
After a couple of years, it ditched cryptocurrency, with the focus now centering on the app, which rewards users for viewing content and interacting on the platform with coins that can be redeemed by bidding on auctions. TaTaTu started out as part of the blockchain craze, quickly announcing plans to finance various films, including Waiting for the Barbarians and the Lamborghini biopic, via its digital tokens.
Further afield, he’s the founder and CEO of Space 11, which will be flinging MMA fighters into orbit to the “first space station dedicated to entertainment.” Then there’s TaTaTu, the video-on-demand and social platform, which he launched in 2018. Construction is due to start in September, with the first projects expected to shoot there in 2024.
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Among the various businesses falling under the growing empire with Bacardi, most of which were acquired, are an encoding company, a post-production company, two animation studios in Serbia, a celebrity endorsement company and a sports marketing company.īy himself, he just announced the new $55 million Tuscany Film Studios, which alongside normal soundstages will also include, he claims, “Italy’s largest VR studio,” plus a luxury hotel to help entice Hollywood talent for whom a simple trip to Tuscany isn’t enough. Iervolino describes his operation, with its own production house, as “like an independent studio.” But it’s an independent studio with more arms than most. Even though Ferrari would see them join someone else’s project and have a far less hands-on role - (like most of Iervolina’s films, Lamborghini and Maserati were fully developed, financed and produced in-house) - he was never going to pass on adding arguably Italy’s most iconic sportscar to the cinematic garage.
Having produced a number of films with Bacardi over the last decade, mostly lower budget titles but several with big name talents, including Johnny Depp films Minamata and Waiting for the Barbarians (which bowed in Venice in 2019), plus 2022’s Eva Longoria-starrer Tell it Like a Woman (Oscar nominated for best original score), Iervolina recently decided that they should focus on making films that told the “amazing stories” of his country’s entrepreneurial legends.Īnd so, earlier this year, they released Lamborghini: The Man Behind the Legend, starring Frank Grillo, Mira Sorvino and Gabriel Byrne, and in March announced they were working on a biopic about Maserati. 'Holly' Review: A Teenage Girl Becomes Aware of Her Power in an Intriguing Belgian Drama Although they came aboard the long-gestating project at the very last minute in 2022, the same year cameras starting rolling, it was an opportunity he couldn’t turn down. Under the ILBE banner he runs with his business partner, rum heiress Monika Bacardi, he was brought in to provide the Italian production services company on the $90 million feature, earning them both non-PGA producer credits. Until then, the Italian producer will sadly have to contend with work on solid ground under Earth’s less exciting gravitation pull, work that includes - among a wide array of activities across entertainment, sport and beyond - being one of the producers on Michael Mann’s all-star and much-anticipated Venice-bowing biopic Ferrari. He’d originally thought that Galactic Combat - his idea for reality-show-meets-sports-tournament following a group of spacebound fighters - would be ready sooner, within two or three years, but he’s says some “technical issues” among his aerospace partners has pushed his expectations back.
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In about four years time, Andrea Iervolino hopes to launch a stadium and TV studios into orbit and broadcast the world’s first zero-gravity MMA fight from space.
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